The Pharmacy of Santa Maria Novella in Florence
As I stand at the entrance to the Pharmacy of Santa Maria Novella I have a sudden thought - this must be what heaven smells like. I can hardly wait to go inside!
The official name is Officina Profumo-Farmaceutica di Santa Maria Novella, in English that translates to the Workshop of Perfumes and Pharmaceuticals of Santa Maria Novella. That is a fairly ordinary name for an extraordinary place.
The pharmacy was established by Dominican friars from the nearby church of Santa Maria Novella during the early 13th century, making it one of the oldest European apothecaries still in operation. Centuries ago the friars cultivated herbs and used them to make herbal medicines, tinctures, and ointments for the monastery. Some of their brews, scented with rose water, herbs, and spices, were designed to fight the plagues that ravaged Florence and to treat a variety of other ailments. The friars became famous for their potions and in the 1600’s they opened their pharmacy to the public.
It has been a long time since the pharmacy was run by monks. Fortunately they left behind both their legacy and the formulas they created. For several generations the pharmacy was owned by a family who honored the traditions left by those long-ago friars. They expanded the business to many countries and gave it an on-line presence (in the US the website is: us.smnovella.com). This year ownership was acquired by an Italian beauty products company, Italmobiliare. Let’s hope they continue the wonderful legacy of those long ago monks.
The pharmacy still operates in its historic location on Via della Scala in what was once the Chapel of San Niccolò. The original chapel was built in thanks for the care given to a local merchant, Dardano Acciaioli, by the friars of the church of Santa Maria Novella. It is no surprise then that a trip to the pharmacy feels a bit like a religious pilgrimage.
Walking down Via della Scala towards number 16, you will know you have arrived when you become aware of that most enticing scent. The outside of the building is unremarkable, so allow the scent to draw you in. The experience begins just inside the doors as you cross the ornate marble floor and pass through the elaborate floral decorations. Just follow that scent!
The experience begins at the entrance to the antique pharmacy
Just off the entry hall is a room that was once the sacristy of the the Chapel of San Niccolò. Adorned with beautiful frescoes from around the year 1400 (below), today this room is part museum and part showroom.
Each subsequent room in the pharmacy evokes the ancient apothecary, provides interesting historical artifacts, and contains elegantly displayed products.
Shop here and you follow in the footsteps of Catherine di Medici, an early patron of the pharmacy. A unique perfume was developed for her, named Acqua della Regina. It was the first perfume to be made with alcohol as a base and it traveled with her to France. The scent is still produced today along with a host of other wonderful scents.
Perhaps Catherine di Medici wore an amulet like this one on display in the pharmacy, filled with a potion to ward off illness.
In addition to perfumes, the other products sold here include elixirs, liquors, soaps, potpourri, lozenges, scented candles, and skin care products. There are also some beautiful accessories for the home. All are manufactured locally using traditional methods.
I visited just before Christmas when the seasonal decorations were fabulous and the gift buying opportunities were endless. Every product was beautifully presented, even a simple package of mints came in an artfully designed tin. The delicate filigree items (candle and potpourri holders) are handmade by a local craftsman. They make lovely Christmas ornaments, with or without potpourri. Each gift comes in a box tied with an elegant ribbon.
The Christmas tree at Santa Maria Novella pharmacy, 2021
Florence is full of churches and museums - a host of “must see” places. The Officina Profumo-Farmaceutica di Santa Maria Novella provides a different Florentine experience. It is a feast for the senses and a taste of luxury both ancient and contemporary. It is a unique way to step back into the history of this remarkable Italian city.
